Cookie Policy
Last updated: 16 October 2026
1. Introduction
This Cookie Policy explains how Kloofs Residential & Holiday Park uses cookies and similar tracking technologies on our websites.
Kloofs Residential & Holiday Park is operated by W F (YARM) Limited, a company registered in England and Wales.
This policy applies to:
- https://kloofspark.com
- https://halloween.kloofspark.com
- Other associated website pages and subdomains operated by us, where this policy is displayed
We are committed to protecting your privacy and being transparent about how information is collected when you visit our websites.
This policy should be read alongside our Privacy Policy.
2. What Are Cookies?
Cookies are small text files that websites place on your computer, tablet or mobile device when you visit them.
They help websites function correctly, remember preferences, understand how visitors interact with content and measure advertising performance.
Some cookies are temporary and expire when you close your browser. Others remain on your device for a specified period.
We may also use similar technologies, including tracking pixels and browser-based identifiers.
3. Types of Cookies We Use
Our websites use or may use the following categories of cookies.
Strictly Necessary Cookies
These cookies support essential website functions, including:
- Website security and performance
- Enquiry form functionality
- Remembering your cookie consent preferences
- Maintaining necessary website sessions
Strictly necessary cookies do not normally require consent because they are essential for delivering the website services requested by visitors.
Analytics Cookies – Google Analytics 4
We use Google Analytics 4 (GA4), provided by Google, to understand how visitors interact with our website.
Google Analytics helps us measure:
- Number of website visitors
- Pages viewed and time spent on the website
- How visitors find our website
- Device and browser information
- Enquiry form submissions and other conversion events
- Website performance and visitor behaviour
This information helps us improve our website and understand which pages and services are most useful.
Google Analytics may use cookies such as _ga and _ga_<container-id> to distinguish visitors and maintain analytics session information.
Analytics cookies requiring consent will only be activated after you accept the relevant cookie category.
Google Privacy Policy: https://policies.google.com/privacy
Advertising Cookies – Google Ads
We use Google Ads to advertise our residential park homes, holiday accommodation, seasonal pitches, events and other services.
Google Ads tracking helps us understand how effectively our advertising campaigns generate website visits and enquiries.
Depending on the features enabled, Google Ads may use cookies and similar technologies to:
- Measure advertising conversions
- Identify which advertisements lead to enquiries
- Measure campaign performance
- Support remarketing and relevant advertising
- Avoid repeatedly showing the same advertisements
Google Ads may use cookies including _gcl_au, _gcl_aw and other advertising-related identifiers.
Non-essential advertising cookies and tracking technologies will only be activated where appropriate consent has been provided.
Google Advertising Information: https://policies.google.com/technologies/ads
Advertising Cookies – Meta (Facebook and Instagram)
We may use Meta Pixel and associated Meta advertising technologies to measure the performance of advertising campaigns on Facebook and Instagram.
These technologies can help us:
- Understand which advertising campaigns generate visits and enquiries
- Measure conversions from Facebook and Instagram advertising
- Improve advertising performance
- Create remarketing audiences where enabled
- Display relevant advertisements to previous website visitors
Meta Pixel may use cookies including _fbp and _fbc.
These technologies are classified as non-essential advertising tracking and require consent where applicable.
Meta Privacy Policy: https://www.facebook.com/privacy/policy/
4. Cookies and Their Purposes
The following table provides examples of cookies associated with the technologies described above. Their presence and actual retention periods depend on the website’s configuration and must be confirmed through a cookie audit.
Cookie | Provider | Purpose | Typical duration |
_ga | Google Analytics | Distinguishes visitors for analytics reporting | Up to 2 years |
_ga_* | Google Analytics | Maintains analytics session information | Up to 2 years |
_gcl_au | Google Ads | Advertising conversion measurement | Approximately 3 months |
_gcl_aw | Google Ads | Stores advertising click information for attribution | Approximately 3 months |
_fbp | Meta | Identifies browsers for advertising measurement | Approximately 3 months |
_fbc | Meta | Stores Facebook advertising click information where applicable | Approximately 3 months |
Cookie consent preference cookie | Website consent provider | Remembers your cookie choices | Depends on configuration |
Not every cookie listed above will necessarily be present during every visit.
Additional essential, analytics or advertising cookies may be used depending on the features enabled on our websites.
The final cookie inventory should be checked against the technologies actually deployed.
5. How We Obtain Your Consent
When you first visit our website, you will be presented with a cookie consent banner or preference mechanism.
You will be able to:
- Accept non-essential cookies
- Reject non-essential cookies
- Manage your preferences by cookie category
Strictly necessary cookies may operate without consent.
Analytics and advertising cookies requiring consent will not be activated unless you have given the appropriate permission.
You may withdraw or change your consent at any time through the website’s cookie settings.
Withdrawing consent will not affect the lawfulness of processing undertaken before consent was withdrawn.
6. Google Consent Mode
Our website may use Google Consent Mode to communicate visitors’ cookie preferences to Google services, including Google Analytics and Google Ads.
Consent Mode helps Google services adjust their behaviour according to the consent choices made by website visitors.
Depending on the configuration, Google services may operate differently when consent is denied, including the possible use of limited cookieless measurement signals.
We aim to ensure that our implementation respects applicable UK privacy and electronic communications requirements.
7. Third-Party Cookies and Services
Some cookies and tracking technologies are provided by third-party organisations, including Google and Meta.
These organisations may process information according to their own privacy policies and data protection arrangements.
Information collected through these technologies may be processed outside the United Kingdom, subject to applicable data protection safeguards.
We encourage visitors to review the privacy information published by these providers.
8. Managing or Disabling Cookies
You can control cookies through our website’s cookie settings, where available.
Most web browsers also allow you to:
- View stored cookies
- Delete existing cookies
- Block some or all cookies
- Receive notifications when cookies are being set
Disabling strictly necessary cookies may affect website functionality.
Rejecting analytics or advertising cookies will not prevent you from accessing the main features of our website.
You may also manage certain advertising preferences directly through Google and Meta.
Google Ad Settings: https://myadcenter.google.com/
Facebook Ad Preferences: https://www.facebook.com/adpreferences/
9. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in our website functionality, analytics tools, advertising technologies or legal requirements.
Any updates will be published on this page with a revised date.
10. Contact Us
If you have any questions about this Cookie Policy or how we use tracking technologies, please contact:
W F (YARM) Limited
Trading as Kloofs Residential & Holiday Park
Sandhurst Lane
Whydown
Bexhill-on-Sea
East Sussex
TN39 4RG
United Kingdom
Email: enquiries@kloofspark.com
Telephone: 01424 842 839
For further information about how we process personal information, please see our Privacy Policy.