Privacy Policy
Last updated: 16 October 2026
Who We Are
Kloofs Residential & Holiday Park is operated by W F (YARM) Limited (trading as Kloofs Residential & Holiday Park), a company registered in England and Wales.
Our registered address is Sandhurst Lane, Whydown, Bexhill-on-Sea, East Sussex, TN39 4RG, United Kingdom.
We are the data controller responsible for your personal data.
This policy applies to our main website and associated websites and subdomains operated by us, including halloween.kloofspark.com.
What Personal Data We Collect
We collect and process personal information when you submit an enquiry or booking form, including:
- Name
- Email address
- Telephone number
- Details of your enquiry, preferred dates, type of stay or other comments
When you visit our website, we may also collect technical and usage information, including:
- IP address and approximate location
- Browser and device information
- Pages visited and interactions with our website
- Traffic sources and advertising referrals
- Enquiry submissions and other website conversion events
- Cookie identifiers, where you have provided consent
We do not intentionally request special category personal data through our standard enquiry forms.
How We Collect and Use Your Information
We collect information directly from you when you submit an enquiry or booking form.
We may also collect information automatically through website analytics and advertising technologies, subject to your cookie preferences.
We process personal information for the following purposes:
Responding to enquiries and bookings: To respond to enquiries, provide information about our park homes, holiday stays, pitches, storage and other services, and follow up where appropriate.
Lawful basis: Legitimate interests (Article 6(1)(f) UK GDPR) or steps taken before entering into a contract (Article 6(1)(b)), depending on the nature of your enquiry.
Website analytics: To understand website usage, improve performance and enhance the visitor experience.
Lawful basis: Consent where personal data is processed through non-essential analytics technologies.
Advertising and conversion tracking: To measure advertising effectiveness, understand which campaigns generate enquiries and, where enabled, deliver relevant advertising.
Lawful basis: Consent for non-essential advertising tracking and associated processing.
Legal obligations: To comply with applicable legal and regulatory requirements.
We do not make solely automated decisions that have legal or similarly significant effects on individuals.
Cookies and Tracking Technologies
Our website uses essential cookies and may also use analytics and advertising cookies.
Essential cookies
These support core website functionality, security and the storage of cookie preferences. Strictly necessary cookies do not require consent.
Google Analytics 4 (GA4)
We use Google Analytics to understand how visitors use our website, including pages visited, website interactions, traffic sources and enquiry conversions.
This information helps us improve our website and measure its effectiveness.
Google Ads
We use Google Ads conversion tracking to measure enquiries and other actions generated by our advertising campaigns.
Where enabled, Google Ads may also be used for remarketing, allowing us to display relevant advertisements to previous website visitors.
Meta (Facebook and Instagram)
We may use Meta Pixel and associated tracking technologies to measure advertising performance, record website conversions and, where enabled, deliver relevant advertising on Facebook and Instagram.
Your cookie choices
Google Analytics, Google Ads and Meta advertising technologies are not classified as strictly necessary cookies.
Where consent is required, these technologies will only be activated after you have agreed to the relevant category of cookies.
You can accept or reject non-essential cookies through our website’s cookie banner and withdraw or change your consent through our cookie settings.
Rejecting non-essential cookies will not prevent you from using the main features of our website.
For further information, including individual cookies and their retention periods, please see our separate Cookie Policy.
Who We Share Your Information With
We do not sell your personal information.
We may share relevant information with:
- Website hosting and technical support providers
- Google, for website analytics and advertising measurement
- Meta Platforms, for Facebook and Instagram advertising measurement
- Booking and enquiry management providers, where applicable
- Professional advisers or authorities where legally required
Google and Meta may process information under their own privacy policies and applicable data protection arrangements.
Further information is available at:
Google: https://policies.google.com/privacy
Meta: https://www.facebook.com/privacy/policy/
International Data Transfers
Some of our service providers, including Google and Meta, may process personal information outside the United Kingdom.
Where international transfers occur, we seek to ensure that appropriate data protection safeguards are in place, including applicable adequacy arrangements or approved contractual safeguards.
How Long We Keep Your Information
We retain general enquiry information for up to 12 months after your last contact, unless a longer period is required for contractual, accounting or legal purposes.
Analytics and advertising information may be retained according to the settings and retention periods of the relevant services.
Personal information is securely deleted or anonymised when no longer required.
Your Rights Under UK GDPR
Subject to applicable conditions, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict certain processing
- Request data portability
- Object to processing based on legitimate interests
- Withdraw consent where processing relies on consent
You can exercise these rights by contacting us using the details below.
You also have the right to complain to the Information Commissioner’s Office (ICO):
Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Contact Us
W F (YARM) Limited
Trading as Kloofs Residential & Holiday Park
Sandhurst Lane
Whydown
Bexhill-on-Sea
East Sussex
TN39 4RG
United Kingdom
Email: enquiries@kloofspark.com
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website technologies or legal requirements.
Any updates will be published on this page with a revised date.
